The Ordinary Products in Pakistan: Best Serums, Prices and How to Choose the Right One

Walk into any skincare conversation in Pakistan, whether it's a WhatsApp group, a TikTok comment section or a chat between friends, and The Ordinary will come up. The brand has earned a following here for a simple reason: it tells you exactly what's in the bottle. Instead of vague promises, you get labels like "Niacinamide 10% + Zinc 1%" and you decide what your skin needs.

That clarity is also where people go wrong. With dozens of serums, acids and oils to choose from, it's easy to buy the wrong product, layer too many actives, or irritate your skin in the first week. This guide explains the most popular The Ordinary products in Pakistan, who each one suits, how to use them safely, and what to check before you buy.

What Is The Ordinary?

The Ordinary is a skincare brand owned by DECIEM, a Canadian beauty company. Its whole approach is built around single, well-known ingredients at stated concentrations, sold in simple packaging without heavy fragrance or marketing language.

Think of it as a toolkit rather than a finished routine. Each product targets one job, such as hydrating, exfoliating or supporting an oily complexion, and you combine a few of them into a routine that fits your skin. This makes the range flexible and good value, but it also means you need a basic understanding of the ingredients before you start.

Popular The Ordinary Serums in Pakistan

These five products are among the most searched The Ordinary serums in Pakistan. Here's what each one does and who it's best for. If you'd rather start from a specific concern, such as dark spots or dullness, our guide on which The Ordinary serum to use matches each serum to a skin concern.

The Ordinary Niacinamide 10% + Zinc 1%

Niacinamide is a form of vitamin B3. It's one of the most versatile skincare ingredients and is especially popular with people who have oily or blemish-prone skin. Zinc is added to support skin that produces a lot of oil.

• Key benefits: Helps the look of excess oil and shine, visible pores, and uneven-looking skin tone.
• Best for: Oily, combination and acne-prone skin. Many normal skin types also use it.
• How to use: Apply a few drops to clean skin, morning and/or evening, before heavier creams.
• Good to know: Some people find 10% niacinamide too strong at first and notice redness or a tingling feeling. If that happens, use it every other day or once daily until your skin adjusts. It can also pill under some sunscreens if you use too much, so a thin layer works best.

The Ordinary Hyaluronic Acid 2% + B5

Hyaluronic acid is a humectant, which means it draws water into the top layers of the skin. Vitamin B5 (panthenol) adds a soothing, conditioning touch. This is one of the gentlest products in the range.

• Key benefits: Adds lightweight hydration and helps skin look plumper and smoother.
• Best for: All skin types, including dry, dehydrated, oily and sensitive skin.
• How to use: Apply to slightly damp skin, morning and/or evening, then follow with a moisturiser to seal the hydration in.
• Good to know: In very dry weather, such as Lahore or Islamabad winters, hyaluronic acid works best when you lock it in with a cream. On its own in dry air, it can leave skin feeling tight.

The Ordinary Glycolic Acid 7% Exfoliating Toner

Glycolic acid is an alpha hydroxy acid (AHA). It loosens the bond between dead skin cells on the surface so they shed more evenly. This product was previously sold as Glycolic Acid 7% Toning Solution, so you may still see both names in Pakistan.

• Key benefits: Helps skin look brighter and smoother, and improves the look of uneven texture.
• Best for: Normal, oily and combination skin with dullness or rough texture. Not ideal for sensitive or compromised skin.
• How to use: In the evening, apply to a cotton pad and sweep over clean, dry skin. Start two or three times a week and avoid the eye area.
• Good to know: AHAs can make skin more sensitive to the sun. Daily sunscreen is essential while using it, especially with Pakistan's strong UV levels for most of the year.

The Ordinary AHA 30% + BHA 2% Peeling Solution

This is the famous "red peel." It combines a high level of AHAs with salicylic acid (a BHA) for a strong at-home exfoliating treatment. It is not a beginner product.

• Key benefits: A deeper exfoliation that helps the look of dullness, rough texture and congested pores.
• Best for: Experienced users with healthy, non-sensitive skin who already tolerate exfoliating acids.
• How to use: On clean, dry skin in the evening, apply an even layer, leave it for no more than 10 minutes, then rinse thoroughly. Use it no more than twice a week, and many people find once a week is plenty.
• Good to know: Patch test first. Don't use it on broken, sunburnt or freshly waxed skin, and don't use it on the same night as retinol or other strong acids. Follow the brand's directions on the packaging.

The Ordinary Retinol and Retinoid Products

The Ordinary offers Retinol 0.2%, 0.5% and 1% in Squalane, plus gentler retinoid options such as Granactive Retinoid 2% Emulsion. Retinoids are well studied for helping the look of fine lines, uneven texture and breakouts, but they need patience and care.

• Best for: Adults looking to address early signs of ageing, texture or congestion.
• Beginner tips: Start with the lowest strength, such as Retinol 0.2% or Granactive Retinoid 2% Emulsion. Use it two nights a week, then slowly increase if your skin is comfortable.
• How to use: At night only, on dry skin, after water-based serums and before moisturiser.
• Precautions: Expect some dryness or flaking at first. Wear sunscreen every morning. Retinoids are not recommended during pregnancy or breastfeeding, so speak to your doctor first.

The Ordinary Serum Price in Pakistan

There is no single fixed price for The Ordinary in Pakistan. Prices vary from seller to seller and can change often, so treat any number you see online as a snapshot. These factors affect what you'll pay:

• Import costs and exchange rates: The Ordinary is imported, so customs duties and the rupee-dollar rate have a direct impact.
• Product size: Most serums are 30ml, but some products come in 60ml, 100ml or 240ml bottles.
• Seller and sourcing: Each retailer sets its own prices based on how and where it buys stock.
• Sales and stock levels: Discounts, bundles and shortages can move prices up or down.
• Delivery charges: Check whether shipping is included before comparing prices.

Here are the current prices on SkincarePakistan.pk, checked on 25 October 2026 (regular price → sale price):

• Niacinamide 10% + Zinc 1%: Rs 4,999 Rs 1,999
• Hyaluronic Acid 2% + B5 (with Ceramides): Rs 4,999 Rs 1,999
• AHA 30% + BHA 2% Peeling Solution: Rs 4,999 Rs 1,999
• Retinol 0.2% in Squalane 30ml: Rs 4,999 Rs 1,999
• Retinol 1% in Squalane: Rs 4,999 Rs 1,999
• Granactive Retinoid 2% Emulsion: Rs 4,999 Rs 1,999
• Glycolic Acid 7% Exfoliating Toner: currently out of stock

Sale prices can end at any time, so check the product page before ordering. You can browse the full range on SkincarePakistan.pk.

The Ordinary Serums by Skin Type: Quick Picks

The Ordinary Products for Oily Skin

Oily skin usually benefits from lightweight textures and ingredients that help with shine and congestion. For a concern-by-concern breakdown with sample routines, see our guide to which The Ordinary serum to use.

• Niacinamide 10% + Zinc 1% as your daily serum
• Hyaluronic Acid 2% + B5 for oil-free hydration
• Glycolic Acid 7% Exfoliating Toner two or three evenings a week, once your skin is comfortable

The Ordinary Products for Dry Skin

Dry skin needs hydration plus ingredients that help prevent moisture loss.

• Hyaluronic Acid 2% + B5 on damp skin
• A rich moisturiser on top, such as The Ordinary Natural Moisturizing Factors + HA
• A facial oil such as 100% Plant-Derived Squalane for extra comfort in winter

Combination Skin

Combination skin is oily in some areas, usually the T-zone, and normal or dry in others. A balanced routine works best: Hyaluronic Acid 2% + B5 all over, Niacinamide on oilier areas, and a medium-weight moisturiser. You can apply a heavier layer on dry cheeks and a lighter one on your forehead and nose.

Beginner Skincare Users

If you're new to The Ordinary, keep it simple:

1. Start with one serum only, usually Hyaluronic Acid 2% + B5 or Niacinamide 10% + Zinc 1%.
2. Use it for two to three weeks before adding anything else.
3. Add an exfoliant or retinol later, one at a time, and never both on the same night.
4. Use sunscreen every single morning.

How to Build a Simple The Ordinary Skincare Routine

A good The Ordinary skincare routine doesn't need ten steps. Here is a simple example you can adapt.

Morning routine

1. Gentle cleanser
2. Hyaluronic Acid 2% + B5 on damp skin
3. Niacinamide 10% + Zinc 1% (optional, especially for oily skin)
4. Moisturiser
5. Broad-spectrum sunscreen, SPF 30 or higher

Evening routine

1. Cleanser (double cleanse if you wear makeup or heavy sunscreen)
2. Treatment step, alternating by night: glycolic toner on some nights, retinol on others, and rest nights with no actives
3. Hydrating serum such as Hyaluronic Acid 2% + B5
4. Moisturiser

Introduce each new product one at a time, and give your skin a few weeks to adjust before judging results.

Important Ingredients and Compatibility

The Ordinary makes it easy to combine products, which also makes it easy to overdo it. Keep these pairings in mind:

• Retinol + AHA/BHA (glycolic toner, peeling solution): Use on different nights, not together.
• Retinol + vitamin C (L-ascorbic acid): Vitamin C in the morning, retinol at night.
• Niacinamide + direct vitamin C (L-ascorbic acid): The Ordinary advises using them at different times of day.
• AHA 30% + BHA 2% Peeling Solution + any other strong active: Use the peel on its own night, with only hydration afterwards.
• Hyaluronic Acid 2% + B5 + almost anything: Generally easy to pair and a good buffer for stronger actives.

A few general rules help too. Always patch test a new product on your inner arm or jawline first. Stop using a product if you notice persistent burning, swelling or rash, and see a dermatologist if you have acne, eczema, rosacea or other ongoing skin concerns.

Where to Buy The Ordinary Products in Pakistan

When you buy The Ordinary products in Pakistan, the seller matters as much as the product. Before you place an order, check:

• Seller transparency: A real business address, phone number and clear contact details.
• Packaging: Sealed boxes, clear printing, correct spelling and labels that match the official product names.
• Batch details and expiry: A batch code and a printed expiry or period-after-opening symbol on the packaging.
• Return policy: Clear, written terms on what happens if an item arrives damaged or incorrect.
• Price checks: If a price looks unusually low, check the packaging, batch code and expiry date carefully when your order arrives.
• Authenticity claims: Ask how the seller sources stock. Treat "100% original" claims with care unless the seller can explain them.

You can explore The Ordinary range on SkincarePakistan.pk, a Lahore-based online skincare store. Orders are delivered within 3 to 5 working days with Cash on Delivery, and the store's policy covers returns for damaged or wrong items. For product questions, you can call 0333-6568507, Monday to Friday, 9am to 6pm.

Frequently Asked Questions

What is the price of The Ordinary serums in Pakistan?

Prices vary by seller, size and stock. On SkincarePakistan.pk, popular 30ml serums such as Niacinamide 10% + Zinc 1% and Hyaluronic Acid 2% + B5 are currently Rs 1,999 on sale (regular price Rs 4,999). The Glycolic Acid 7% Exfoliating Toner is currently out of stock. Prices can change, so check the product page before ordering.

Which The Ordinary serum is suitable for oily skin?

Niacinamide 10% + Zinc 1% is the most popular choice for oily skin because it helps with the look of shine and pores. Hyaluronic Acid 2% + B5 is a good lightweight hydrator to pair with it.

Which The Ordinary product is suitable for beginners?

Hyaluronic Acid 2% + B5 is the easiest starting point because it's gentle and suits almost every skin type. Niacinamide 10% + Zinc 1% is also beginner-friendly if your skin isn't sensitive.

Can I use The Ordinary Niacinamide every day?

Yes, many people use it once or twice a day. If your skin feels irritated, reduce it to once a day or every other day, and keep the layer thin.

Can I use The Ordinary products during the day?

Yes. Hydrating products like Hyaluronic Acid 2% + B5 and Niacinamide work well in the morning. Keep retinol and strong acids for the evening, and always finish your morning routine with sunscreen.

How can I evaluate whether a seller is trustworthy?

Look for clear contact details, a physical address, sealed packaging with batch codes and expiry dates, and a written return policy. If a seller can't answer basic questions about sourcing, shop elsewhere.

Conclusion

The Ordinary products in Pakistan are popular for good reason: they're clear, focused and easy to build a routine around. The key is to start small. Pick one product that matches your main concern, use it consistently, and add others slowly. Wear sunscreen daily, especially if you use acids or retinol; our sunscreen guide explains which SPF and PA to choose.

If you're ready to start, browse The Ordinary products on SkincarePakistan.pk and choose one serum that fits your skin type. Have a question about which product suits you? Call the team on 0333-6568507 during business hours before you order.